Peridot offers a variety of SERVICES to help you with your business communication needs. We build teams that suit your needs or augment your existing in-house team. All within your budget.

Our team of senior writers, editors, designers, illustrators and communication specialists deliver:

Online Marketing

• Websites: audience and messaging analysis, graphic design and layout, copy writing and copy editing, coding and our Search Engine Optimization (SEO) Service Pack
• Blogs, eNewsletters, and email campaigns - ask about our free 30 minute blog consultation!
• Webcasts, podcasts, audio and video recordings
• Flash animation
• Content Management System (CMS)
• Hosting Packages
• Design and/or production of logos, business cards, letterhead, and other business collateral
• Project management

Offline Marketing

• Direct mail, newsletters, collateral, sales tools and presentations, white papers, telemarketing, brochures
• Marketing strategy and implementation
• Printing, including business collateral, trade show graphics, banners, retail signage and vehicle wraps.
• Graphic design and/or production of logos, business cards, letterhead, and other business collateral
• Powerpoint presentations
• Copywriting and copyediting
• Company and product naming

Revamping an Ineffective Website

Challenge:

An award-winning financial industry firm’s existing website did not effectively demonstrate the company’s business. The firm’s sweet spot was reporting software unique to its industry. The site needed to highlight this without divulging proprietary information.

Approach:

Complete revamp of the website, which required an audience profile and a messaging outline. Our team developed these, thus forming the foundation for all subsequent content and design. Our writer then created the messaging hierarchy, site map and final copy while our graphic designer created a consistent design.

Result:

A fresh website that stood out from the competition and clearly represented the company’s unique offerings.

Creating a Successful Email Campaign to Increase Audience Participation

Challenge:

A Fortune 1000 technology firm with more than 5,000 employees published weekly eNewsletters and Webinars. The marketing department was tasked with increasing audience participation in its newsletter readers and webinar viewers.

Approach:

The first step was to gain understanding of the intended audience, content and purpose. After initial brainstorming and messaging meetings, copy writers and designers presented the client with comps detailing content relevant to their particular audience. In this case, that was the engineers who use the company’s products.

Result:

Viewership increased 400%. The eNewsletters and Webinars continue to thrive.

Trade Show Support

Peridot offers trade show support at all levels. We begin with reviewing your event calendar and strategy planning which carry forward to the design and production of:

• Booth graphics
• Booth property acquisition
• Strategy
• Promotional materials and giveaways
• Collateral, such as data sheets and brochures

Maximizing Trade Show Presence

Challenge:

A fast-paced start up was attending its first trade show with a tight budget and limited resources. Because it was their first show, our client needed a solid presence to raise brand awareness and make their brand known in the industry within a ten-foot space. Furthermore, existing staff had no experience managing trade show events.

Approach:

Using our client's limited existing collateral, such as business cards and the company's website, the team designed and produced image-rich graphics for the booth. Based on their budgetary constraints, we recommended three case studies. We interviewed the client and drafted the case studies. We created a template to match the booth and layed out the approved copy into it. Each piece was printed and delivered directly to the trade show floor. Finally, we ordered their customized give-aways, completed the trade show paperwork, arranged for shipping and ensured the client would have the correct color carpeting, furniture, electricity and display units provided at their booth.

Result:

The client was able to focus on her business and arrived, empty handed, at the show with everything in order. Plenty of attention and booth traffic resulted in a large number of business leads and a solid reputation for professionalism within the industry.