Services for Web and Print

CASE STUDY #1

Creating a Successful Email Campaign to Increase Audience Participation

Challenge:

A Fortune 1000 technology firm with more than 5,000 employees published weekly eNewsletters and Webinars. The marketing department was tasked with increasing audience participation in its newsletter readers and webinar viewers.

Approach:

The first step was to gain understanding of the intended audience, content and purpose. After initial brainstorming and messaging meetings, copy writers and designers presented the client with comps detailing content relevant to their particular audience. In this case, that was the engineers who use the company’s products.

Result:

Viewership increased 400%. The eNewsletters and Webinars continue to thrive.

CASE STUDY #2

Maximizing Trade Show Presence

Challenge:

A fast-paced start up was attending its first trade show with a tight budget and limited resources. Because it was their first show, our client needed a solid presence to raise brand awareness and make their brand known in the industry within a ten-foot space. Furthermore, existing staff had no experience managing trade show events.

Approach:

Using our client's limited existing collateral, such as business cards and the company's website, the team designed and produced image-rich graphics for the booth. Based on their budgetary constraints, we recommended three case studies. We interviewed the client and drafted the case studies. We created a template to match the booth and layed out the approved copy into it. Each piece was printed and delivered directly to the trade show floor. Finally, we ordered their customized give-aways, completed the trade show paperwork, arranged for shipping and ensured the client would have the correct color carpeting, furniture, electricity and display units provided at their booth.

Result:

The client was able to focus on her business and arrived, empty handed, at the show with everything in order. Plenty of attention and booth traffic resulted in a large number of business leads and a solid reputation for professionalism within the industry.