http://www.peridotprod.com/blog Peridot Productions Blog Thu, 06 May 2010 18:13:24 +0000 http://backend.userland.com/rss092 en A letter from the President of the National Association of Women Business Owners San Francisco Bay Area. Sent 5/6/10. Changes are happening at NAWBO-SFBA! Two upcoming events, including a new Board Induction Please mark your calendar for two important upcoming events. On Thursday, May 13th we will have another mixer at the OMNI ... http://www.peridotprod.com/blog/1/peridots-leader-takes-on-a-new-role During the first week of January 2007, Peridot was born, starting life with a single client rebranding. Over the course of the last three years, Peridot has evolved into an award-winning full service marketing company. We have developed several outstanding working relationships, and we are now very proud ... http://www.peridotprod.com/blog/blog-posts/peridots-third-anniversary I have recently received newsletters from fellow marketing and branding professionals suggesting our businesses, and perhaps our lives, would be better if we all stayed away from social media. One newsletter that I recently received stated that sites like Facebook, Twitter, and Tagged are overwhelmed and chaotic, and we should ... http://www.peridotprod.com/blog/1/be-outgoing-a-response It used to be that creating a marketing plan consisted of essentially knowing your product, your competition and your ideal client. You put an ad in the yellow pages, went to a rotary meeting, and made some phone calls. Things are a great deal more complex now and it’s ... http://www.peridotprod.com/blog/1/gaining-marketing-momentum-for-growth While meeting with a new client, we discovered they were attending two trade shows in two days with two different audiences. We back burnered the new client marketing evaluation and quickly changed our focus. Do people understand what it is you do? Are you sure? Can you ask your colleagues to ... http://www.peridotprod.com/blog/blog-posts/a-fun-data-sheet-in-a-hurry San Francisco, California - April 10, 2009 - Peridot Productions, Inc. of Oakland, California received an award for outstanding achievement in Print/Design Excellence at the annual 2009 Showcase of Print Excellence Awards. The Showcase of Print Excellence is a printing competition covering Northern California and Northern Nevada, hosted ... http://www.peridotprod.com/blog/1/peridot-receives-award-in-northern-californianorthern-nevada-print-competition It was bound to happen. Worlds collided on Facebook. Friends from high school were seeing Facebook updates that were posted by work colleagues who were seeing status updates by my family. Something had to be done. "Create a new, private profile!" one friend suggested. "Don't friend your in-laws!" another said. "Don't worry about it, ... http://www.peridotprod.com/blog/blog-posts/marketing-best-practices-top-tips-facebook-friends-list No update this week, we're off to http://aboutleap.com/get-your-gig-on/index.php http://www.peridotprod.com/blog/blog-posts/no-update-this-week In a recent issue of Wired magazine, BLOGS were declared dead, thanks to tools like Facebook and Twitter. What do you think? We'll comment next week, but first we want to hear from you, our readers. http://www.peridotprod.com/blog/1/marketing-best-practices-top-tips-blogs Are you ready to make the most of those business cards you have dutifully collected that are gathering dust in a shoe box? We've got some great suggestions for you. Email marketing is a fantastic way to reach out to people you have met. 1.  Follow up! Once you receive the ... http://www.peridotprod.com/blog/1/marketing-best-practices-top-tips-email-marketing